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![]() ![]() What is the appeal technique, tone and manner that you will use to convey this message Positive Appeal, Shotgun Technique. FuelBand creates awareness about new technology by adding innovative features to their daily life, maintaining peoples health and motivate to be active in their busy lifestyle. Innovative and lifestyle appeal will be used to position the product in the market that focuses on consumer behavior and perception. Talk about the media habits of your target as rationale for how and where youre going to put your message. They sell their products through company owned retail stores, independent distributors and web store. It is amongst the most recognized brands with swoosh logo and brand positioning as leader with Just Do It. ![]() IMC program is targeted to achieve 10 increase in market share in 6. Key message will be centered on doing things in new and active way while.
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